Understand why AI is the biggest opportunity for Communications and PR.

By filling out the form, you will access an in‑depth white paper written by Raphaël Labbé, CEO and co‑founder of Wiztrust, synthesizing 20 years of digital transformation and one year of dedicated research on AI’s impact on PR and communications. It is designed for CCOs, heads of communications and PR leaders who want to secure their brand’s place in AI answers before competitors do.

What will you learn?

  • Why 2026 is a once‑in‑a‑generation window to shape how AI assistants talk about your brand across the full buyer journey, before GEO practices harden and marginal gains become costly.​
  • How Generative Engine Optimization (GEO) really works and how owned, earned and ecosystem content feed more than 90% of links cited in AI answers, far beyond paid media.​
  • Why PR will own AI visibility and new budgets, as earned media becomes the main fuel of AI responses and narrative alignment, sentiment and visibility become measurable business levers.​
  • A concrete 12‑month roadmap to make your newsroom “AI‑ready”, measure your share of AI citations, and turn GEO into an everyday discipline for your teams.​

Complete the form to access the full guide and turn GEO into a competitive advantage for your communications team.

For further information and other cases please visit Wiztrust.com

Wiztrust: A platform created by and for professionals

Manage

With Wiztrust, organise and centralise your resources, build your custom media library, improve your content and speakers’ SEO, optimise your contact databases. 

Certify

With Wiztrust Protect, secure information in the blockchain, protect your company and its directors from disinformation and adopt the “trust mark” of the market leaders.

Distribute

With Wiztrust, create newsrooms, plan campaigns targeting your audiences through all channels (e-mail, social media) and organise your activities and events.

Measure

Wizth Wiztrust Data, Optimise your press reviews, assess your communication's performance, automate and visualise your reporting, improve results by exploiting your data's true depth.

 

They trust us

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Discover the best way to manage your PR & Communication efficiently:

 

 

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Wiztrust is the integrated communication platform for corporate professionals.

Prioritise your activities thanks to a clearer view on your assets.

Manage your communication thanks to a collaborative platform for you and your team.

Certify your corporate communication thanks to our blockchain-backed technology, Wiztrust.

Save your team and yourself some precious time.

Learn more about Wiztrust in our case study.

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