CLIENT CASE
How the BPCE group digitalized its communication and PR
The Communications Department of BPCE Group, the second largest banking group in France, chose the Wiztrust solution to digitalize the group's public relations and disseminate its information in a consistent manner.Find out how the BPCE group manages its communication thanks to a unique platform through a complete customer case study:
- Their objectives
- The system put in place
- The tools used
- The issues to which Wiztrust responds
- The results of the collaboration
Thanks to Wiztrust, Groupe BPCE has published 2,000 pieces of content in a single newsroom, managed autonomously by its 3 entities.
"After a year of use by the group's communication teams, BPCE is gradually deploying Wiztrust in its subsidiaries Banques Populaires, Caisses d'Epargne, Natixis and Banque Palatine. The platform will enable the banking group to use a single business tool for all its communicators."
Christophe Gilbert, Director of Press Relations and e-reputation