How has Covea transformed its communication by digitizing the management and distribution of content?
The COVEA group was created by the merger of MAAF, MMA and GMF, and has evolved at the same pace as it has transformed into a single company with a strong presence in France. The group is also open to the international market, notably through strategic partnerships.
The main challenge for Covéa's communication department is to computerize content management, thus enabling it to differentiate itself on the market and facilitate the coordination of communication actions. By understanding the latest innovations, Wiztopic offers a new way to communicate and manage information. By grouping publications and distribution channels on a single platform, Covéa optimizes management and distribution.