What do BlackRock, Vinci, Bank of America, Avon, Samsung, Chevron, General Electric, FitBit and Ryanair have in common? All of these companies have fallen victim to fake news or press fabrication. The impact lasts no more than a few days but has drastic implications on their market cap and consumer confidence.
Wiztopic has developed its first white paper on corporate news hacking. In the white paper, Wiztopic identifies a number of fake news cases, the motivation, how the hack is accomplished, and what companies can do to prevent it from happening to them?
Wiztopic organized this white paper to educate communication professionals about the reality of this risk, what they can do to prevent this risk, and the impact it can have on a company’s brand if not prepared.