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The use of Video to make financial information more understandable to the greatest number of people

Strategies, formats, social networks... Video: a format now indispensable to asste management companies

Many asset managers have now come to realise that video is an effective and indispensable tool to use in their corporate and financial information strategies. Both a communications tool and a commercial tool at the same time, video is clearly a form of media that has now become indispensable to players in the finance sector.

Wiztopic and Agence Mirada have analysed the websites, newsrooms and social network pages of France's 61 largest asset management companies, a representative sample of the realities of the sector. 

Let’s take a look at current trends and good practice with the help of contributions from video communications specialists from La Française, CPR AM and DNCA.

  • Diverse formats for better audience reach 
  • Organisation: What resources do you need ? 
  • Which Distribution Channels ?

[Mockup] French - No Background - VIDAM