Structure, secure, get found: La France Mutualiste's new newsroom.

 

Without a dedicated newsroom, the press releases and studies of the savings mutual, part of Malakoff Humanis Group, were getting lost on the corporate website. Six months after launching its Wiztrust-powered newsroom, organic traffic had grown by 80%. Discover what changed in between.

 

What you will discover

  • Structure: why an architecture decision made on the very first page changed how journalists read the content, and how the communications team works every day.
  • Secure: how every statement became verifiable at source, without adding a single step to the team's workload.
  • Get found: what the first data reveals about how search engines and generative AI discover the content.

Thanks to Wiztrust, La France Mutualiste’s newsroom gains +14.5% AI impressions per month in Google’s generative answers (AI Overview).


Download the full La France Mutualiste Success Case now.

 

For more information and other case studies, visit Wiztrust.com

A platform created by and for professionals

Manage

With Wiztrust, organize and centralize your resources, build your own media library, improve the SEO of your content and spokespeople, and optimize your contact databases.

Certify

With Wiztrust Protect, secure your information on the blockchain, protect your company and its executives from disinformation, and adopt the “trust mark” of market leaders.

Distribute

With Wiztrust, create newsrooms, plan campaigns that target your audiences across every channel (email, social media), and organize your activities and events.

Measure

With Wiztrust Data, optimize your press reviews, evaluate the performance of your communications, automate and visualize your reports, and improve your results by making the most of your data.

 

They trust us

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Discover the best way to manage your PR and communications efficiently:

 

 

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Wiztrust is the integrated communications platform for corporate professionals.

Prioritize your activities with a clearer view of your assets.

Manage your communications on a collaborative platform built for you and your team.

Certify your corporate communications with Wiztrust’s blockchain-backed technology.

Save valuable time for yourself and your team.

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